Local Business Website Marketing Tips

If you have a local business website and are trying to gain customers through the internet then there are a few things you need to know. If your website only has 5 to 10 pages, you will need more.  Sure you can sometimes get a few leads through a few pages especially if they rank well.  But one day you may lose that rank and you only have a few pages to save you.  Never fear take down these local business website marketing tips.

You need to make your website informative.  Adding more pages gives you more keywords to attract more customers.  Now, with keywords there is really no easy way.  You will have to think like your customer and think up keywords they may use.  Try to think of buying keywords that solve problems.  More action oriented keywords.  He more you come up with the better chance you have at gaining more customers.

Next is link building.  Now, a local business website can be easy to rank for one you have the right links.  But you don’t want to ignore the traffic and leads you can get from obtaining links from relevant websites.

Let’s just say you own a landscaping company and you have a website.  The thing to do would be try to trade links with or get one way links from other local relevant companies.  So you might go out and try to get links from, heating and air companies, Deck building companies, concrete companies and so forth.

Now the trick here is when trading links with other local websites you goal should be two fold.  You should try and get links from websites have been established on the internet for a while.  Don’t always worry about page rank here.  You are a local website.  Some of the best websites to get links from or exchange links with may not have great page rank.  Focus on if they have been online for 5 years or more.

Next use the Alexa toolbar to see if they get a good amount of web traffic.  If they do and they have a legitimate website you can get good traffic from having a link on their website.  As a general rule any website with an Alexa rank of 500,000 or less is good.  But you are going after a local market.  You may have to accept less.

As you can see, building a website with a good amount of content will bring leads.  Incoming links will also help with rankings and traffic.  Your local business website should be much more than a brochure.  It can be a traffic gushing, lead generating business if you let it.

Link Requests – Make it Count!

backlinks link requests

backlinks link requests

Link requests are something that every webmaster should do for their websites.  You want your link on good relevant websites so you can break up your linking profile.

With many webmasters today doing things such as social bookmarking, article marketing, blog commenting and others.  Good old link requesting has gone by the wayside.

But it still remains one of the best ways to get links.  It not only helps you in the search rankings, it also can bring traffic.  And, if done correctly if can bring a lot of traffic and leads.  But how do you make it count so you are not wasting your time?

Find the website owner

When you find a website you really think you want a link from, you will need to go the extra mile and find the website owner.

Just sending an email to the webmaster or IT staff won’t cut it here.  These people are more that likely to say no because they don’t understand the value of links like a website owner might.  You need to think of it as a business relationship when you are requesting links.  You may even need to call the website owner.

Getting traffic from links.

So many people today try and obtain backlinks for better rankings.  While good backlinks will bring you traffic through search don’t ignore the traffic finding links the right way can get your website.  You need to be smart about it.  If you do link building research on the internet check all the websites that are listed in the top ten of the search results.

See if they have a links page.  And no, we are not talking about link exchanges here.  While link exchanges can be ok to do as long as you do not over do it.  Getting one way links is a win win for your website.

Keyword county is one service that will allow you to search for partners via Alexa rank.  You can sort the websites and see who gets the most traffic and from what page gets that traffic.  Then you can request the link.  Anything under 500,000 Alexa rank is a good start.

The last point we want to make here is, it you focus on quality it might not take as many links as you think.  Eric ward, the father of link building sometimes says all it takes is 20 links, while others take more.  However, it may take a while to find those links.  Just don’t shortcut the process.  And you will be rewarded with traffic and rank.

Link Requests – Make it Count!

Configure the wordpress ping service

wordpress-ping-service

wordpress-ping-service

WordPress, in a word we love it.  It is a gift from the gods.  But if you are new to WordPress, then you may not know everything about it.  Sure WordPress does take some time to learn everything, but once you do you start to see just how much time it saves you.

One of the greatest features of wordpress is it’s ability to ping.  Whenever you make a post wordpress will ping whatever ping service it is configiured to do so with.  This is a really good thing.  And once you configure it the rigth way you can get more links and have more traffic coming to your website.

WordPress by default is configured for pingomatic.com, but you can add more services to it.  See the list below.

http://rpc.twingly.com
http://api.feedster.com/ping
http://api.moreover.com/RPC2
http://api.moreover.com/ping
http://www.blogdigger.com/RPC2
http://www.blogshares.com/rpc.php
http://www.blogsnow.com/ping
http://www.blogstreet.com/xrbin/xmlrpc.cgi
http://bulkfeeds.net/rpc
http://www.newsisfree.com/xmlrpctest.php
http://ping.blo.gs/
http://ping.feedburner.com
http://ping.syndic8.com/xmlrpc.php
http://ping.weblogalot.com/rpc.php
http://rpc.blogrolling.com/pinger/
http://rpc.technorati.com/rpc/ping
http://rpc.weblogs.com/RPC2
http://www.feedsubmitter.com
http://blo.gs/ping.php
http://www.pingerati.net
http://www.pingmyblog.com
http://geourl.org/ping
http://ipings.com
http://www.weblogalot.com/ping

All you need to do is go to the writing settings from the WordPress menu and from there at the bottom you can configure and add more
ping services.  That's it that's all you need to do to start gaining more backlinks and traffic.

Small business website can bring leads

Did you know when done right, your small business website can bring leads for your business?  We here at website marketing today however, see many small business owners creating websites which could be much better and a lead powerhouse.  Some small business owners find a great web designer but never pay any attention to SEO or even collecting leads.

Do not spend thousands of dollars for a website of it does not include seo (search engine optimization) or lead generation and collecting.  All it takes is finding a firm which understand both.  SEO for local search markets is just about one of the easiest form of optimization.  Do not overlook this as a source of leads.

It all starts with keyword research, which is the cornerstone of seo.  Next comes link building.  Now it depends on what market you are in for how much you will have to do but it does take some work.

We suggest reading a book like search engine optimization for dummies to start learning how to build a lead generating machine.  You see, many people just think they need to have a website because everyone else is doing it.  It never dawns on them it can act as a 24 hr salesmen.

One place you might want to look at is Dr Ken Evoys Site build it.  Here Ken teaches you how to start a lead and traffic powerhouse website from scratch.

Web promotion

Web promotion is the business of promoting one’s website on the internet. It is also used by many business’s who want to make more sales for their business from their website.

There are many ways to go about web promotion. You can start a website and promote it in the search engines by using keyword research and correct linking techniques. Or you can do things like submit articles to directories with affiliate links.

There are many different forms of web promotion. The key is to decide what it is you want to accomplish on the internet. Some of the more common forms of web promotion are:

Building a website for profit.

Building a mailing list.

Using affiliate links and affiliate promotion

Selling your own product or service.

Many people start out as affiliates with web promotion and then branch out into other areas such as creating and selling their own product. Other build huge email lists where they email the recipients monthly with promotions and offers the list may be interested in.

So how does someone start with web promotion? Fist decide what it is you would like to do online. Would you like to build a website for fun and profit? Or would you like to maybe create your own product and sell it online?

Once you decide this then you can get started. A great reference to find out how to start is at Luke Parkers Home Biz Factory. Here Luck goes into all kind of detail about getting started online and the many different web promotion opportunities one can do.

If you are still not sure what you can do with web promotion, you could start a network of websites about things you are interested in. The topics should be fun thing you know and would like to write about.

The biggest thing with making websites and using web promotion for them is going to be content. You need to be able to write or at least hire someone to write for you. Your websites need lots of content to keep your visitors sticking around and coming back for more.

If you decide to start of your web promotion as an affiliate and make websites you can use ads such as Google ad sense to help you make money. And you can also promote other products from places like Clickbank.

Another form of web promotion is building a mailing list you can email to over and over again to people who are interested in the topic you write about. Make sure you offer a quality news letter and throw offers for affiliate products in there from time to time. This will give you a chance to make some money with your web promotion.

Whatever you decide for web promotion, remember to try and make it fun so you want to actually do the work.

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