If you have a local business website and are trying to gain customers through the internet then there are a few things you need to know. If your website only has 5 to 10 pages, you will need more. Sure you can sometimes get a few leads through a few pages especially if they rank well. But one day you may lose that rank and you only have a few pages to save you. Never fear take down these local business website marketing tips.
You need to make your website informative. Adding more pages gives you more keywords to attract more customers. Now, with keywords there is really no easy way. You will have to think like your customer and think up keywords they may use. Try to think of buying keywords that solve problems. More action oriented keywords. He more you come up with the better chance you have at gaining more customers.
Next is link building. Now, a local business website can be easy to rank for one you have the right links. But you don’t want to ignore the traffic and leads you can get from obtaining links from relevant websites.
Let’s just say you own a landscaping company and you have a website. The thing to do would be try to trade links with or get one way links from other local relevant companies. So you might go out and try to get links from, heating and air companies, Deck building companies, concrete companies and so forth.
Now the trick here is when trading links with other local websites you goal should be two fold. You should try and get links from websites have been established on the internet for a while. Don’t always worry about page rank here. You are a local website. Some of the best websites to get links from or exchange links with may not have great page rank. Focus on if they have been online for 5 years or more.
Next use the Alexa toolbar to see if they get a good amount of web traffic. If they do and they have a legitimate website you can get good traffic from having a link on their website. As a general rule any website with an Alexa rank of 500,000 or less is good. But you are going after a local market. You may have to accept less.
As you can see, building a website with a good amount of content will bring leads. Incoming links will also help with rankings and traffic. Your local business website should be much more than a brochure. It can be a traffic gushing, lead generating business if you let it.
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