3 Types of Facebook Apps to Increase Engagement

Facebook is a great social media tool for businesses looking to engage audiences. But it also happens to be the most stagnated. It can be hard to engage audiences if your competitors use the same marketing campaigns to attract the exact same audience. Fortunately, there are applications that can help you enhance your Facebook campaigns and beat the competition to the punch. Here are three of the best on the web –

1 – PageModo

You can upload your own content as a landing page on PageModo. Basically, the platform has everything you need to create, launch and promote a Facebook campaign from the ground up. Plus, it also provides you with the tools you need to enhance it for the long run with the help of design tools and other features. Some of these include the following –

  • Use coupons on your Facebook page
  • Post suggestions that your target audiences might like
  • Scheduled posts
  • Tools to create customized tabs and Facebook contests
  • Professional Facebook landing page creation

PageModo doesn’t offer a freemium version but the cheapest $6.25 monthly package is good for new campaigners to start off with. If you happen to be one of them, you can always opt for the pricier variety if you like what you see and would like to take your campaigns a few steps further.

2 – ShortStack

If you are looking for a Facebook app creation tool that doesn’t require you to learn any new concepts, choose ShortStack. This application gives marketers like yourself everything you need to make your social media campaign stand out, all on a single platform. Need to create landing pages? It has features for incredible pages. Need to create a Facebook app and a contest on your timeline? This app has you covered.

ShortStack offers various priced packages for campaigners. If the prices are a little too steep for your pocket, the freemium version also has some impressive features that can be worth your while like –

  • Share functionality
  • Unlimited campaigns
  • Promotions
  • 25,000 fan allowance
  • Export entries and leads
  • 5,000 campaign visits every 30 days

3 – Antavo

Antavo is ecommerce loyalty program software that focuses on user engagement through gamification. It holds a lot of potential for Facebook campaigners looking to draw audiences for their products or services. Through this tool, you can –

  • Reward visitors who share your Facebook landing pages and draw more traffic to your products or service pages
  • Reward customers once the friends they have invited have made a purchase
  • Ensure that your posts and benefits reach audiences on Facebook and create Facebook ads that perform better
  • Provide customers a mobile friendly content for engagement on the go

Antavo offers a Pro and Enterprise pricing package for customers. It doesn’t offer a freemium version, but if you look at the features the price is well worth the price.

Facebook has millions of users and that number grows as we speak. The time to engage those millions is now and the applications in this list can help you do it.

Author Bio: Aston Calvin is doing a job in an online digital agency. He is working as a custom Facebook apps developer. Reading and Writing are the best hobbies of Aston.

Twitter for Beginners

Twitter for beginners. Marketing Tips Every Beginner Should Know.

Social media is the most accessible form of marketing for new business owners and entrepreneurs. Not only can you reach and engage directly with your target audience, social media lets you create and manage marketing campaigns with little to no cost whatsoever.

twitter for beginnersThis presents a fantastic marketing opportunity to launch a new business on a budget while still maintaining creative control over your marketing strategies.

Twitter As A Marketing Tool

Twitter has proven to be a critical tool for any digital marketer. With its user-friendly platform, influential hashtags, and compatible management tools, you have the power to create your own Twitter marketing strategies today and see results within weeks or even days.

To help you get started on the right track toward marketing success, take note of these important Twitter marketing tips that every beginner should know.

Staying Consistent

Consistency is an important factor for any social media marketing strategy. That’s why it’s useful to have an arsenal of original and engaging evergreen tweets to keep your Twitter strategy on track. Evergreen content refers to content that’s relevant all year round and doesn’t strictly pertain to any specific event, holiday, or season.

To create your Twitter content backlog, you can draw from the wide variety of evergreen content sources on the web, such as Brainy Quote, How-To articles that are useful year-round, posts from social media influencers in your niche, public domain image libraries, fun facts, and intriguing historical information that relates to your product, business, or community.

Staying Up To Date

Along with creating evergreen content that you can use year-round, you also need to stay updated on current Twitter activity that’s both relevant to your business niche and target audience. For example, if your business is more geared toward stay-at-home moms, you can take advantage of all the great Twitter chats and hashtags created by influential mom bloggers and related online communities.

Take note of the trending hashtags being used in your niche and create quality tweets with those hashtags. Another way to stay updated on trending hashtags is by following Twitter “influencers” that are relevant to you, plus you can use free research tools like Hashtagify.me or simply use Twitter’s own search tool to find the information that you need.

Using Software

Creating a Twitter page is the easy part, but maintaining a strong Twitter strategy every day, along with running your business, can be a serious challenge. Fortunately, you can use free social media marketing tools like HootSuite and TweetDeck to ensure that your Twitter marketing strategy doesn’t skip a beat while you’re handling other responsibilities.

These management apps let you schedule your tweets in advance so you don’t miss out marketing opportunities during the holidays or from major upcoming events. Furthermore, TweetDeck and Hootsuite lets you view your activity and enable engagement with other users all from one convenient dashboard, and it helps you stay up-to-date with trending hashtags, your replies, scheduled tweets, and the activity of your followers.

Making Your Profile

Twitter gives you the option of uploading your own unique cover photo, avatar, and color theme for your page. If your business is a local service, for example, your cover image should be a group photo of you and your employees, a striking photograph of your locale, or compelling images of your brand’s signature products or services.

This makes your brand more appealing to your local Twitter audience. If you’re a local blogger, you can also apply these cover image strategies to give your Twitter a personal touch as well, plus you have the creative freedom to find even more cover images through public domain libraries, graphic artists, pop culture, or your own artwork.

Your Twitter Logo

Make sure your Twitter avatar is your company logo. If you’re a personal blogger or entrepreneur, you should upload a professional headshot, signature logo, or an eye-catching cartoon avatar. Lastly, you’ll need to round out your layout by selecting a color theme that complements your avatar and cover image.

This will adjust the color of your on-page text, hashtags, buttons, and links. Branding your Twitter page with these simple techniques will help give your online presence that professional look it needs.

Follow Twitter Rules

Twitter used to be an open field when it came to marketing. Back when it first started you could market just about any way on twitter. Then, one day all that changed and twitter started cracking down on spam.

You have to be more careful about your twitter account theses days. Gone are the days where you could follows lots of people in one day. These days you have to do it more slowly and build it over time.

Post Good Content

One of the best all time ways to get people to follow you is by posting good relevant content to your niche. You have to post things people in your niche will like, share and care about. If you start posting irrelevant things, people will not pay attention to your message.

You can use twitter to post your blog content as you release it and you should be posting good relevant stories which have already received likes and shares.

Do Not Buy Followers

One of the worst mistakes new affiliate marketers make is buying followers. Sure, it can make your twitter account look popular but it will do you know good for any promotions. If you area local business, you will need people from your area. If you have an E commerce shop, you will need people who care about your products.

Take the time to build a good size following and if you have to spend some money to get people to follow your account then do so. You are building a business.

Often times when others buy followers, they end up getting followers from other countries who really care nothing about what they offer and many times don’t even have the money to buy anything.

Last Thoughts

All the tools you need to start and maintain your first Twitter marketing strategy are available online for free. Twitter, with its simple platform, limited tweet count, and hashtag-driven engagement, makes it a perfect learning opportunity for first-time digital marketers and small business owners who’re looking to market their business on social media for the first time.

With the help of this guide and marketing management tools, you can start your first Twitter strategy right now on your own. Implement these tips in your beginner marketing strategy today to start building a memorable online presence!

Also remember, Twitter will be just part of your over all social media marketing plan. You do want to take care in building a twitter presence for sure. But, if you build all your main social media accounts, twitter can become that much more powerful and add to your bottom line.

Facebook Marketing Ideas

Many people as about facebook marketing ideas. The reason is, some people have attempted to market on Facebook and didn’t really have success. So, they declare marketing on this social platform does not work and never try it again.

But, it all depends on what your goals are for marketing online.

If you have a small local business having a Facebook business page is a must these days. And, it can help brand your company. So, a small business owner could start small with a business page and work from there to get more customers.

Facebook is not a quick marketing solution by any means. You really do have to know how to work it in order to find customers or create sales.

Small Business Facebook Marketing Ideas

As we said, having a presence on Facebook for a local business is a great way to brand your company. But, it does take some work and time to take off.

Facebook Marketing Ideas
Facebook Marketing Ideas

First you will have to create your page and then get some fans and likes to you page. You can get likes a couple of ways. First, you can like other local pages but use caution. Just like a few pages each day until you build a following. You don’t want to seem like a spammer.

Next, you will need to target your local area and use Facebook like ads. This will help you establish an audience on your page.

For this to work good, you will need a good amount of likes. Facebook has what they call edge rank in place and this will stop your posts from showing to many people even when you do have many people liking your page.

Once you have 500 – 1000 or more likes then you will start posting to your timeline. Make sure to post helpful content for your readers or they will start to ignore your posts. Then, every so often, you could post offers, coupons and discounts.

Facebook marketing is what’s known as interruption marketing. People are not actively looking for what you are offering. So you have to do things that grab their attention.

Affiliate Facebook Marketing

Another way facebook can be used is by affiliate marketers. Again, you would create a page for whatever product or website you are promoting and then build a fan base.

Some people choose to send people straight to affiliate offers and this still may work for some people but we know Facebook frowns upon this method.

The best way is to, build your fan page, get as many likes as your budget allows, and then build a relationship with your fans.

Just always be mindful of Facebook TOS and ad guidelines. Facebook will shutdown accounts they deem, breaking their guidelines.

So, the best thing we think is to send people over to your email list. Your email list is an asset and you will be able to market to your list over and over. If you are just sending people to affiliate offers then it’s really hit and run marketing.

You will need something to create landing pages and a lead magnet so people will feel compelled to give your their email address. In today’s day and age people do not part with their email like they used to. So, make your offer good.

Don’t buy likes for your pages as you want and need real targeted fans who will actually interact with your page.

It does take a while and work to become successful with Facebook marketing. So, don’t give up.

Some Useful Tips

Here are some useful tips you can use when marketing a business or even as an affiliate on Facebook. These are just some things you can do to make your ads, fans pages and everything else more successful.

Use Emotion In Your Ads

When using facebook ads, weather it’s for likes, sending people to a website or anything else. You want to use emotion. Emotion is what sells best. For instance, say you are marketing a baseball product well, instead of just having one ad showing the actual product, try out another one. In your 2nd ad try adding another picture that shows more emotion about baseball.

You could try a picture of Babe Ruth or another famous baseball hero. Or maybe even the winning champion word series team celebrating. You will have to try out a few ads always trying to beating your control ad.

Always Test

As with anything you do in business marketing, you will want to test everything. The ad you had that outperformed last weeks ad can always be beaten by another great ad. If you don’t test ads you are not really marketing.

When you are testing, you want come upon that one ad that outperforms all others and makes your company a ton of money.

Final Thoughts

Again, we have seen plenty of people who started a Facebook page and expected people and traffic to start rolling right away. It does not work this way. It takes dedication, time and in many cases some money to get things moving.

If you don’t have the time for Facebook, the consider hiring someone to do it for you. Being on Facebook these days is a lot like the need to have a website. Many people may hear about your company and search for it online. They are curious and just want to see what your business is all about.

And, if you are not there on Facebook, they will forget all about you and maybe even never return.