How to Start a Blog Business

A young main pointing at a computer screen that reads BLOG in the web browser window.

As time goes on more and more people want to start some form of online business. They have heard you can work from home and make good money online and for the most part it’s true. Many want to start a blog business and you can make good money from blogging. There are several ways to start this type of business and a bunch of ways to monetize and make money from your blogs.

The biggest problem I see when people want to get into blogging is they think way to big right out of the gate. They either want to start 50 websites or start coming up with many ideas to get their bogging business off the ground.

What they need to be doing is stay in one lane and start small, get used to the business and then branch out from there. Again the biggest mistake people make when starting out is doing too much too fast. And then, what happens is they get burnt out and they never get where they want to be.

What To Expect The First Year

In your first year as a blogger there is much to do. You will have to learn a CMS, if you have one like wordpress, a little SEO and let’s not forget writing. Oh yes, writing is the most important part. Without the writing nothing will happen. This is why they say “content is king”.

Your content is the most important part of your blogging business. This is the reason everyone will stop by your blog. So you want to learn how to write for blogging. You will need to learn how to write so people find your writing informative and helpful. The biggest thing you want to gain, is readership following your blog. These are the people who trust you and eventually buy from you when you recommend products.

So seriously learn how to write.

Now, when you get started writing for your first blog, it’s going to take a serious time commitment writing and posting articles. This is why it’s important to pick a blog topic you love and will like to write about. As, you will be writing a good amount.

So After Writing When Do I Actually Start To Get Loads Of Traffic?

This is a hugely common question and the answer is, it depends. I have seen people write a few shorts posts and get loads of traffic and I have also seen people work for a year and a half writing everyday and only after all that they just begin to get traffic.

And this is all related to a few things having to do with how much authority you already have in Google, backlinks etc., they keywords and topics you pick and how competitive they are.

When your first starting out, you will want to write about keywords you can with a Search page for. These will be keywords with low competition and a decent amount of searches every month. But again, as I said you also want to gain readership and not always worry about Google.

There is also the tactic of just writing daily and in about a year you will start to get traffic. This is not a bad avenue to take, you just should not expect it will be a fast road to tons of blog traffic. Think about it like you have to prove yourself first before you are rewarded. And this will take a good amount of content.

I also wouldn’t think about it like you have to have as many pages as possible. Again its important to have really good content.

Take for instance the Wire Cutter. They write reviews for many products and then they have Amazon affiliate links in their posts. When someone clicks on these links and buys from Amazon they get a commission. But the writers at the wire cutter will sometimes spend weeks getting their posts ready for publication. And their minimum post length can be 5000 words.

The reasons why the wire cutter gets a huge amount of traffic is because they have loads of really useful and great content and they have many people linking back to their website.

So it takes time to make things happen when making a blogging business. But if your willing to put in the time and write and not look at your traffic stats for a while and just keep focusing on great content things will eventually happen for you.

In this video Mike Rogers explains how long it takes him to make things happen on his sites.

Starting With One Website

As I said you should start with one blog when getting started. And WordPress is a great CMS (content management system) to start with. Having one site will will allow you to learn what you need before you move onto the next thing.

And I always talk about what I call Foundation Marketing. One website at the start will be less stress and provide the basis you need to get started. And, once you get that website going you can then start other websites or do other types of marketing such as paid advertising.

Having More Than One Blog

An absolute way to make money online is having more then one blog. This is the way to go after you first get started. Just don’t stress yourself out trying to get there. Starting and focusing on one blog will allow you to have the funds later on to get your other blogs off the ground.

But having more then one in your blogging business will allow you to make more money. You could offer advertising on all your blogs.

Monetizing Your Blogging Business

Making money from your blog is very important if you will be doing this as a business. And there are several ways you can make money. You could:

  1. Offer adverting
  2. Place ads on your sites from others
  3. build an email list
  4. have affiliate marketing offers on your blog
  5. Offer your own products and services

If you have a few blogs that get a decent amount of traffic you can offer your own advertising to make money. And you don’t even need to have a salesperson selling your advertising. You can use websites like Buy and Sell ads or use a WordPress plugin like OIO Publisher.

9 Power Website Copywriting Tips

In the world of marketing, words have more power than many people realize. Just small changes to copy can significantly impact conversion rates. Whether your copy is for a landing page, an ad, or a promotional email, the writing has to be persuasive enough to make people act.

Fortunately, the art of copywriting has been studied for many years, so there are many tried and tested techniques you can use to boost conversions, whatever your marketing goals are. The following are nine of the most powerful copywriting techniques you can use today to convert more of your prospects into customers.

Create Open Loops

website copywriting tipsAn open loop is a writing technique used to arouse curiosity in the reader, creating anticipation for what will come next. It creates an emotional response in the reader. The tension it causes preys on an instinctive desire for completion, and makes copy more magnetic.

For example, in an email subject line you could refer to something people will learn after opening the email. The headline “What My Dog Can Teach You About Writing Better Copy” sounds crazy, but most readers will instinctively want to find out more. Another simple way to create open loops is to ask more questions early on in content. Just make sure you deliver on your promise and close the loop, or you’ll lose all credibility.

Insert Power Verbs

Many businesses rely too much on adjectives in their copy. Their staff are “hard-working” and “friendly,” or their products are “long-lasting” and “easy to use.” To give more power to your copy, don’t rely on adjective alone; verbs provide more credibility.

Using the examples above, it’s far more powerful to say your staff “strive to keep every customer happy” or a product “outlasts other brands by nine months.” These specifics make your copy more persuasive and give your business more authority.

Tailor Your Voice to Your Audience

If you don’t speak the language of your target audience, you’ll lose their trust and struggle to increase conversions. First, you need to understand your audience, and know the language they use when discussing their problems and your products and services. This way, you can use the same words that they use in your actual copy.

To find the words your audience use, visit industry forums, read social media posts, reviews, and testimonials, survey your email subscribers, and take note of frequently asked questions. The more you listen, the more you will come across as understanding their needs and concerns, because you’re speaking their language.

Use More Emotional Copy

Most purchase decisions are based on emotions, not logic, so when you write copy that taps into people’s emotions, they’re more likely to take the action you want them to take. There are several ways to do this:

. Instead of just listing the features of your products or services, write about the benefits your customers will experience during and after using your goods

. Explain to potential customers how you can solve their problems and address any doubts they might have

. Tell stories to humanize your business and make it more personal to readers

. Don’t talk about your business goals, talk about how your business helps people achieve their goals

Be More Direct

Unlike other forms of writing, copywriting is more purpose-driven. The copy should persuade people to take a certain action, and in order to be more persuasive you can’t afford to be reserved in your delivery. In other words:

. Write with confidence, avoid jargon, and get to the point

. Cut out elaborate phrases and reword sentences to say what you mean using fewer words

. Write clear calls-to-action that tell readers exactly what you want them to do

. Use the active, not passive voice. For example, “Using our software will save you money,” not “Money can be saved by using our software”

Being direct makes your intentions clear, boosts your credibility, and encourages readers to take action.

Write Like You Speak

Many people do not really understand how to write copy or think it’s truly some secret club who can only write copy. Well, one of the biggest secrets, is writing down on words, just like you speak in real life.

One of the biggest problems with copy-writing is people when they write, then to make outrageous claims and tell big stories and talk about nothing but themselves or their company. What’s funny is, if these same people talked this way to their friends when they were out with them. It’s highly likely they would not keep those friends very long.

Son when sitting down at your computer to write, think of what it is you are trying to say about the product or service and then imagine you were explaining it to an old friend. Drop the need to make it much bigger than it is. Just write how you would explain to your friend in an email.

Your friend would want to know why it would help them whatever it is and you would explain all the benefits and why it would really help them.

Read The Best In The Business

Copy has been around for quite sometime and there were masters at it not that long ago. People like David Ogilvy, John Caples and Claude Hopkins. These were the original masters of copy, who figured out the process of direct selling.

You would be surprised to find out though, all of their ideas were not 100% original. These men would rely on research for their copywriting to come to life. And, it was within this research, they many times found their headlines that would go on to sell millions of dollars of merchandise.

Reading books and example copy from these greats can inspire you to learn how to write some great copy yourself. It’s not a practice that’s learned overnight however. Be prepared to spend some time learning and practicing everything you read.

When it comes to copy you learn by actually doing. Get out a piece of paper and write down your practice copy. Taking the time to actually write it down for a while will train your brain to learn better. You will be that much more of a stronger copywriting if you take the time to do this.

Headlines Are Number One

By far the biggest thing in any sales message, selling or copywriting is the headline. Most people will just skim a page but the headline they will read if it’s attractive enough.

The headline is there to help stop your readers in their tracks and to persuade them to read the rest of your copy. And, the headline also sets the stage for everything else. If you don’t have a powerful headline, not as many people will stop what they are doing to read it.

When creating headlines, always take the time to write a good one from your research. Many times a headline we think that will work wonders, falls flat. Your headlines has to speak the language of the customer. It also sets the stage for emotion.

Fonts

Don’t for get the fonts, especially for websites. If it’s hard to read, no one will understand it and no one will buy. You have to pick a font that is easy on the eyes.

Once you have chosen your font, ask others how easy it is for them to read it. Yes, your fonts are that important and set the tone of the whole page.

Conclusion

You may have the best product or service in the world, but if you can’t write effective copy that engages your prospects, your writing won’t convert. Create intrigue, use strong verbs, speak the language of your audience, stir their emotions, and write concisely. Try incorporating some of these techniques into your own copy and you can dramatically improve your conversion rates. One small tweak to a sentence could turn a passive reader into a loyal customer.

A big problem many people have online once they start to get traffic is conversions. And, once you can write decent copy you may notice your conversion rate go up.

What is Guest Blogging

Today were going to cover a little about what is guest blogging? We’ll cover, why people use it, how they use it, when they do and some pros and cons about it.

Many people in recent times, have looked to guest posting as a way to market their website or business on the internet. And many people think this is some kind of new strategy. When the reality is, guest posting has been around for quite sometime.

Web marketers like Jim Daniels have been using guest posting since the mid 90’s and used to call it a grass roots marketing strategy.

what-is-guest-bloggingBut these days, it can take on a whole different tone when used. And many people use it for the wrong reasons. Many are only after building links to get ranked in search engine like Google when using a guest strategy.

This should not be your only focus. Keeping only search engines in mind, when trying to land article opportunities on other sites, can land your site in hot water. But there are many reasons it can work for just about any business.

Whats Your Focus?

You have to take a look at what your focus is when thinking about marketing your website. Are you 100% reliant on Google for all your web traffic? Are search engines your top strategy for getting traffic to your site?

If they are then, you might want to rethink your online marketing strategies. Don’t get me wrong, search engines are an awesome source of traffic. Relying on them 100% can lead to disaster.

So, if you care about Google then you will want to follow their rules a little closer.

But, what if you cared nothing about Google and you used Guest posting as a way to brand your business? Then it can be a great strategy for your website. Not caring about Google means, you will be trying to land articles on other sites that are relevant to your website.

And you will care more about traffic and branding more than anything else.

So, just keep in mind what it is you care about most. We know most people care about Google however. So, they play by Google’s rules.

But, also know link building is another way to get traffic to a website. It can take a ton of work yes but, it can deliver good results over time.

Think Relevance

The problem many guest posters have, is they start trying to place articles on any old website. And the problem is that site, is usually also accepting crap from everyone else also.

So, when using guest posting as a marketing strategy, you want to think relevance first. You want to get your article placed on a website where your audience will care about it. This way you will get some actual traffic.

it does really no good, to place your plumbing article in a magazine about solar panels. You could get many people reading your article, but not many visiting your website.

Find Good Online Publications

The biggest problem with guest posting is people will post on just any old website that will accept their post. But what if you wrote your best content and then tried to land an opportunity in say entrepreneur magazine?

Get your feet wet with some lower authority blogs and sites and once you have some success then try some bigger publications. This can help make all the difference.

Write Better Content

One of the biggest problems we see with many sites we either help or even do a review on is content. Either they didn’t have enough of it or it was really bad.

Take the time to care about your content more and just don’t try and speed though things just so you can get your article done. People know junk when they see it. And your content is really your brand these days.

Pretty much everything thing online is about two things, links and content. While this is an over simplification, your content does really matter.

Crafting quality content can really make all the difference in the long run. People will actually want to read and care about what you write. If you don’t know how to write great content learn.

Write For Humans

Another big problem we site is, people are all wrapped up into seo and Google and they forget all about who they are really writing for. And that’s people. Sure, a search engine cares about your content but ultimately, it’s people who will see it, read it, act off it, learn from it and benefit from it. Who knows, it may even change lives if your content is that good.

So sure, keep that fact that Google will see your content in mind. But, they only rank your content. A human reads it. And, you can get tons of traffic all day long from Google but if know one likes your content, what are you left with?

Guest Posting As A Strategy

if you are going to be using this as a marketing strategy then you should keep a few things in mind. Don’t make all your links pointing back to your site only from guest posting.

Always diversify your links, the best you can. Again, choose only quality relevant websites.

Take some time and practice writing, before unleashing your guest posting campaign. Have a friend or family member read your articles and make the necessary changes.

Next, find the sites you want to try and land some posting opportunities on. Make a list of all your websites and then divide them into an A list and a B list. Your A list will be your much better sites which will be harder to land an article on. And, your b list will be where you start trying to pitch your ideas to.

When you land a few from your B list, then it’s time to try your and go after your A list.

One thing people do is rush way too fast into this or really any online marketing strategy. But take the time to practice, refine and then go after what you want.