We’ve heard this time and time again. Many people start a blog and then they burn out because they are not getting any traffic or, very little traffic.
New webmasters always start very Gung-ho with their new blog. They write and write for a few weeks and then they give up!
Why, what gives? We’ll for starters it takes time and dedication to make a blog happen with a ton of traffic and then there is the promotion aspect that also needs to be done.
Content is the #1 thing that needs to be produced and it must good. There are many theories out there about how much content you need and how many links back to your blog also.
The truth is each one of these has their own aspect and each one can produce traffic. It just matters how you go about it.
For instance, there are bloggers out there who say, you have to produce tons of content every single day and then the traffic happens and, for the most part this is true.
There is also smaller content sites that get a ton of traffic because they have really good promotion strategies and a ton of good backlinks.
So, either way you look at it, you have to decide what it is you want to write about or what your site will be about and then commit in a marathon type of stance instead of a sprint.
So, with that said, here are some reasons your blog might not be getting the traffic you want or even deserve.
No Keyword Research
Now it’s true some blogs out there just write and only think about the topics they want to write about and then create those articles and get a ton of traffic.
Mostly those blogs are already established with a huge amount of backlinks and or articles. They are not banking any one articles on getting traffic from any search engine.
But, when you start out, you will want to do some research for the keywords your audience might be searching for.
But, don’t go after general search terms at all. Hone in on long tail search words with low competition when you first start out. This way you will see some traffic and not get burned out.
You also might want to look at your new blog as something you just do to relieve stress and that’s writing.
Then, once you get a host of articles, you can go back and look at your analytics stats.
Even Yoast the top quality SEO will tell you. They don’t even focus on keywords any longer when they write articles.
This is because he is a well established website that hold value in Google so many of their articles will rank once published.
Your goal should be to get to this point where they are but, at first keyword research will help you gain traffic you want.
No, this is not build it and they will come. But, that can happen to a blog but it takes a very long time.
So instead you want to find ways to promote your articles to the masses. And, one of the best ways to do this is to use social media for promotion.
You should create an account at all the big social networks and then build your followers.
This way, when you create new content you can promote it to your followers. Your followers will see the new content and some will even share it. This will in-turn also give you some backlinks.
You should also be building an email list from day one as well. Once you have a decent list of emails you can then send your new content to your email list getting more traffic from people who already trust you.
Yes, promotion is that important. A very good company to help you with promotion is the The Hoth. They provide many promotion services including link building, social promotion, press releases and even blog writing.
Remember blog writing is a form of promotion as well. It’s the keep going and provide more content to Google strategy and it works over time if you pick the right keywords.
Your Content Sucks
If you think about it, search engines are all about the content. Without it, there is really nothing left to index. So, this is why the content experience is so important.
Your content should help the people coming to your site first. And, it’s fine to include some promotion in your articles, that is not a problem. But, you cannot make it only about you or your company.
When thinking up things to write about, you have to keep in mind who will be coming to your blog in the first place.
In other words, the more relevant you write your articles the more interesting your content will be. If you talk about shoes when your content should be about socks, then no one will be interested in what you have to say.
You need to think up your customer persona and what they like and what they are all about. Once you do that, you write towards this person.
While there are really no true limits to how many words a blog post must be, it must be interesting and cover all aspects of the topic you are writing about.
You want it to be different also then all the other articles out there on the web. You want a different voice, you want to solve peoples problems and issues with your content.
User Experience is Not Good
This again can fall hand in hand with content as well. if the user experience is bad then your rankings in search engines like Google will falter. They just won’t be good at all.
This also includes your website design. if your website looks old and untrustworthy, then Google might have gave you a chance at traffic for a bit and then realized many people started leaving your website because of these issues.