They look good heck; they even look excellent and affordable. That’s right. We’re talking today about cheap SEO services. Far too often companies fall for such things. And, we’re here to tell you right seo does not come cheap.
The SEO Gold Rush
We are at a time right now where seo is found everywhere, and so many companies and people are trying to get a piece of the pie. It’s all good and well but, many times these folks or businesses do not know what they are doing. And that can be a big problem and even spell disaster for some. Now, this does not mean the company you are working with is terrible. But you need to find out how they are going to your seo.
Seo has changed, and many things are much different than they were previously. You used to be able to spam backlinks all over the web, but things are much different now. When it comes to things like backlinks, quality and slow and steady wins the race.
You just want to make sure the person or company in charge of your seo is up to date with all the latest news and techniques. And, you want to make sure they have some experience. Our staff here at WSMT has been performing seo for 20 years now. We have seen all of the changes come and go. We have seen things like the Google Florida update in 2003, which put many companies out of business.
You Need To Ask Questions
There are questions you need to ask your seo company before you hire them. Here are a few to ask them.
- Do they understand Google updates
- Do they know Google penalties
- How do they build backlinks
- How to they structure a website
- What do they do for on page optimization
Of course, these are just the fundamental questions to ask, but these are also some of the more important ones. A good seo company worth their salt will understand all of these issues and more. Also be wary of any group that says they are Google compliant. There is no such thing. There are rules and best practices to follow in seo but, there is no such Google compliance certification directly from Google.
You Get What You Pay For
The old saying is true. If it looks to good to be true, it usually is. Good seo does not come for $200 – 400 a month, especially if you have an extensive eCommerce website. At this point, SEO is a full-time job. Google and other search engines are changing all the time so, if you have a big site, you will need to stay on top of things and read things websites like SEO by the Sea to keep on top of search patents.
There are so many people claiming they know how to do seo these days. But the reality is they just got into it and had no idea what they are doing. And worse, they will build thousands of spammy back-links to your website which can get your site penalized sooner or later.
Start With Good Advice
When it comes to SEO and your website, you will want to start with some good advice. Read sites like Search Engine Land, or Search Engine Watch. In the end, these sites will teach you much more about seo than some guy showing you how to make millions gaming Google. Take your time reading and learning from these sites.
Also, one of the best things you can do is produce quality content on your website. The more content you have, the better. It will allow you to be found for many more long tail keywords in the search engines. Spending time on quality content can earn your site links also.
Look For Proof
You need to ask anyone for proof if they are selling you services. Find out if they have ranked other websites in your local area or nationally if that is your market. Don’t just take someone’s word that they are the guru they say they are. Also, when they show you proof, see if you can bounce ideas about them off another seo person or company and see what they have to say.
There is so much lousy advice out there today it’s not funny at all, and sure, some people may make millions of dollars spamming Google, but as we have seen, this usually comes to an abrupt end one day.
Play it safe and learn seo properly and avoid cheap seo services at any cost. You will sleep better at night.